The Tourism Authority of Thailand (TAT) has set up a number of initiatives and events to inspire confidence in travelers to the country.
TAT has approached the Thai government to declare Tuesday, September 27, World Tourism Day, a public holiday and to grant people a day off on Monday, September 26, to encourage travel over what would be a four-day weekend.
Events on the cards include the Jazz Run Cycling Hua Hin Festival in the first week of September, and the Magnificent Thailand event in Bangkok at the beginning of October.
The Thailand’s Luckiest Visitor campaign will make a return this year. The campaign rewards each millionth traveler to the country with prizes. The prizes will be awarded to the 30-, 31-, 32-, 33- and 34-millionth visitors to the country.
Other initiatives include a Situation Monitoring Center and the We Care Campaign. The center was opened on August 12 and has been monitoring arrivals, bookings and cancellations. The Center also monitors international and local news, which allows TAT to understand the effect of the attacks on tourism in the country. The We Care Campaign encourages local communities to do all they can for tourists and for those who work in tourism to wear white and yellow ribbons as a symbol of peace.